As professional business and marketing educators, we assist our customers, the students, by practicing and teaching marketable and technological skills that allow them to obtain entry-level employment within the business and marketing environment. We also encourage productive and self-sufficient behavior, individually and within teams, so that they become citizens who know and practice good work habits. We help them to develop a positive self-image, leadership qualities, and communication skills by providing success opportunities through classroom and vocational student organization and participation.