Professional Sales & Marketing


2016-17 Career and Technical Education Instructional Program Information

Program Name: Professional Sales and Marketing

Program CIP Code:  52.1800.20

Description:  The Professional Sales and Marketing program is designed to prepare students for employment in various sales, customer service, first-line supervisory positions, sports marketing, hospitality and tourism, small business ownership, advertising/promotion, public relations and/or postsecondary education related to the field of Professional Sales and Marketing.  An integrated approach of teaching and learning is provided as students enhance their technical knowledge and skills that are associated with functions within Professional Sales and Marketing. In addition to the occupation related skills, students completing this program will also develop advanced critical thinking, applied academics such as math and language arts, interpersonal relations, life management, business, economic, and leadership skills required for the 21st century workplace. The program uses a delivery system made up of four integral parts: formal/technical instruction, experiential learning, supervised occupational experiences, and the Career and Technical Student Organization, DECA

GPS Comprehensive High School Sites Offering the Instructional Program:

Campo Verde HS

Desert Ridge HS

Gilbert HS

Highland HS

Mesquite HS

N/A

Yes

Yes

Yes

Yes

 

Program Technical Standards and Measurement Criteria:

http://www.azed.gov/career-technical-education/tech-standards/#ProfessionalSalesandMarketing

 

 

Program Information:

Career and Technical Student

Organization Affiliation

Carnegie Units Required

(Number of Credits to Complete Program)

Non-Traditional Designation

(Gender comprise less than 25% of the individuals employed in the workforce.)

DECA

2

N/A

 

Course Offerings:

Sequence of Instruction

Course Code (CIP)

Gilbert Schools Course Title

1

52.1800.11

BT140 MARKETING EDUCATION

2

52.1800.20

BT142 ADVANCED MARKETING (SPORTS & ENTERTAINMENT)

2

52.1800.25

BT141 MARKETING LAB (Spirit Store)

 

 

 

 

 

 

 

Student Industry Certification(s):

Certification Title

Link to Certification Information

N/A

 

 

 

Teacher Certification(s) Requirements:

Certification Title

Link to Certification Information

Career and Technical Education Business and Marketing

http://www.azed.gov/educator-certification/certificate-requirement/career-and-technical-education/

 

 

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