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Marketing – CTE Program of Study

  • Marketing – CTE Program of Study (pdf)

    The Marketing program is designed to prepare students for employment in various sales, customer service, first-line supervisory positions, sports marketing, hospitality and tourism, small business ownership, advertising/promotion, public relations and/or postsecondary education related to the field of Professional Sales and Marketing. An integrated approach of teaching and learning is provided as students enhance their technical knowledge and skills that are associated with functions within Professional Sales and Marketing. In addition to the occupation-related skills, students completing this program will also develop advanced critical thinking, applied academics such as math and language arts, interpersonal relations, life management, business, economic, and leadership skills required for the 21st-century workplace. The program uses a delivery system made up of four integral parts: formal/technical instruction, experiential learning, supervised occupational experiences, and the Career and Technical Student Organization, DECA. 

    Marketing is offered at Desert Ridge HighGilbert HighHighland High, and Mesquite High.

    Marketing Courses

    • BT140 Marketing Education
    • BT142 Advanced Marketing (Sports and Entertainment)
    • BT141 Marketing Lab (Spirit Store)
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